Need a Quick Ride?


If we were to list major problems any Indian metro city is grappling with, traffic would be an foremost choice. The amount of time one spends waiting at a traffic signal is enormous. Simply put, Traffic is a menace for most of us. So if we know the problem, why aren’t we able to solve this problem convincingly? We know that we are staring at a complex problem here and many factors/variables come into play.

For a city like Bengaluru, over 70 lakh vehicles ply daily for a population of around 1.2 crores. This number of 70 lakh has more than doubled with more than 40 lakh new vehicles for the past 10 years. Staggering, isn’t it? Its a pain to see most of the commuters dealing with traffic woes on a daily basis adding to more frustration,stress etc.

Bengaluru Metro Rail are a great blessing for many ever since its inception as one can cover distance in less time and more importantly can be doubly sure of reaching a place at a specific time. But there is still a long way, until whole of Bengaluru is blessed with seamless metro rail connectivity.

For people traveling by road, public transport helps a great deal in terms of reducing the vehicles on road but may have to spend considerable amount of time dealing with the traffic head on. Commuters availing services of cab aggregators are ever increasing, their USP being point to point travel with all the convenience it offers. With growing population and ever increasing number of vehicles plying on the road on a daily vehicles, it’s a pain to see people traveling on their own car alone as big as SUV/MUV, isn’t a sheer waste of resource?

Pooling seems to answer this and helps a great deal to reduce the number of vehicles plying on road and these aggregators have solved the problem if not convincingly. They have their own set of problems like there are many detours one has to take for a different pickup, one may lose time considerably in pickup/drop of co passengers, not to mention some co passengers may be tough to deal with.

Quite recently, I got introduced to a car pooling mobile app called Quick Ride and ever since I have had a great experience. Compared to cab aggregators there are many benefits one can get from this car pooling exclusive app. First of all, one registers through corporate mail id after which one can get/offer a ride. Quite recently, they have added registration through Facebook account as well.

It provides an opportunity for a person owning a car and commuting to office daily to offer a ride to co rider who is traveling to same IT park. Rightly so, it takes riders convenience into account and offers ride through the route which he normally takes, without a point to point pickup/drop facility. So if you need a ride, you need to ensure that you on-board somewhere on the route taken by the rider. This helps in saving precious time for pickup.

Rides are very economical charging 50-80 for a 25 km ride. One can suggest a ride price too, if one thinks it is expensive. Based on the source and destination of your commute, one can select matching riders, check their profile, coordinate through messages/calls, GPS tracking etc. Some of the features are great like it gives a voice command for a rider for updates regarding upcoming pickup etc knowing that he will be busy riding the car. That’s really sweet, isn’t it?

Ride safety which is paramount is assured as the rider one is dealing with is a professional  himself and may be a colleague working in same firms as yours. A rider also knows that his co passengers are professionals too and are of no nuisance. I have seen more women availing this service as they are convinced of the ride safety. Moreover, it gives a great company to spend your time commuting with healthy and lively discussions and build your connections. In a way, you’re reducing your expenses(both for rider and ride taker), having a good company during your commute, building your network,  and more importantly by pooling, you’re reducing carbon footprint by efficiently utilizing the resources. One can see their Eco-Meter which provides stats like amount of CO2 reduced, number of kms shared etc. By quantifying , making you feel good and encouraging to share analytics among your network is a master stroke. Also, one more feature which is of great use is if you follow a fixed schedule, one can set a recurring ride so that you are notified and assured a ride every time. Also, all the transactions are done through wallet only and no cash is involved, one can redeem the points won at a fuel station too.

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By traveling alone in your car with 3-4 seats empty and complaining about traffic, one doesn’t realize they are also the traffic. So, if possible its great to carpool and Quick Ride has been solving this problem quite convincingly. If only they could market this product better, as I see people are getting to know and availing the benefits mainly through word of mouth.

This post is not a promotional post but my bit to promote the benefits of a really good app which is solving a problem which was waiting to be solved.

Myntra To Go App Only…


Mobile phones which was a luxury then and is a necessity now has created a revolution over the years.One can’t imagine life without a mobile phone as it has become a integral part of one’s identity.In 1990, cell phone subscribers were 12.5 million viz about 0.25% of world’s population then. In 2002, it grew to 1.2 billion(19% of world’s population) and in 2010 it grew leaps and bounds to 4 billion(about 67% of world’s population).With this whopping growth,mobile technology has disrupted every other industry one can ever imagine changing the way people interact and the way they use it’s different services.Interestingly,it’s true potential is yet to be understood.

With mobile revolution,came the internet revolution which is adding around 6 million new entrants every month.The estimated user base was 243 million as of January 2014 with internet usage growth at it’s inflection point.This has led to a boom in e-commerce industry which had a growth of 231% for a span of mere 4 years, estimated to be around 12.6 billion dollars in 2013.

Electronics and Apparels are the biggest categories when one goes for online shopping. In India, Flipkart has always been a industry leader ever since its inception in 2007 especially in electronics segment.

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Image credit: thehindu.com

On the other hand,another Bangalore based company-Myntra.com which also started it’s operations in 2007 provided on demand personalisation of gift items,has evolved into a leading fashion and apparel based e-portal. Flipkart acquiring Myntra(biggest deal in the e-commerce industry) has made it a much bigger entity to take on the likes of Softbank backed SnapDeal which is growing at a alarming rate and Amazon which is the big fish among e-tailers expanding it’s footprints in India.

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Image credit:iamwire.com and financialexpress.com

From 15th May,2015 Myntra announced that it will shut down its website and will operate only through it’s mobile app which is a global ecommerce first. Flipkart, the parent company will also follow the suit in a year or so, given that its much more complex to switch only to mobile apps altogether as it operates in various segments and categories unlike Myntra which caters to mainly fashion. On the other hand, its competitors like Jabong, SnapDeal and Amazon think otherwise and are of the opinion that it is incorrect to force a customer to do only mobile shopping.Even though mobile shopping is growing at an accelerating rate, the choice should lie with the customer. Nevertheless, its a bold move which will have massive implications on how shopping will be done in the future and Flipkart-Myntra want to lead the pack instead of following other retailers even though it may seem as a risky proposition now.However this decision is not taken at a haste and done with lot of pondering and detailed analysis.

Mobile accounts for 70% of Myntra’s revenues, with 9 million active mobile app users. It expects another 5 million mobile app subscribers to join the bandwagon in few months. India, the market which it operates is a mobile first country because of the total time Indians spent on Internet, 90% is through mobile phones. Interestingly, over 50% mobile traffic is coming from Tier 2 and Tier 3 cities which has great prospects in near future and will drive their business big time. Myntra plans to hire lot of people especially from Silicon valley to live up to its vision by investing heavily in lot of innovative technologies in providing highly personalized shopping through the device which is very personal to them-their mobile phone.

As Myntra will start their business only through one channel i.e.mobiles,a lot of emphasis will be on the development of the app with never seen before features making it more engaging which will only benefit the customer and make his/her choices much simpler.Content shopping with lot of multimedia that resonates with the customer will drive their business to new levels.With advancement in social media analytics, it will provide you more personalized recommendations based on your choices and liking.You will be greeted by the application with listings only you want to see and eventually shop. Also to engage the customer more and take customer relationship to a whole new level, it may provide personalized discounts and deals more regularly than we see today.

Mukesh Bansal, Myntra CEO feels that smart phones are going to drive online shopping in the future. He says that the company will now put all its efforts to leverage its mobile shopping experience.

“Fashion is a very personal experience. We believe that only mobile can truly deliver this experience as it captures user’s lifestyle and context in manner that no other medium does. Think of all the hardware and software features that one can leverage like camera, contact, location etc. to understand the user’s context and deliver the experience that is deeply personalized,” he said.

Hope Myntra, a Indian brand leads the way spreading (h)App-iness and all the other global big players follow suit as it will be App-etizing to say the least.

P.S: Are you still thinking of downloading the app when u know that it’s gonna be the next big thing in online shopping in India?? I hope, the message is loud and clear.

This post is written for Myntra App Contest,one of the campaigns from BlogMint.

References: Wikipedia