One of my recent obsession is a wide variety of TV series available on Netflix. My friend quipped, so many content to consume and we have only one life wherein we have some finite free time for TV consumption. Yes, we have been bombarded with lot of content these days, and what stands out is quality content. Netflix has a great following because of his rich content, TV series depicting whole range of stories from different genres, cultures, languages etc. Also, one notable fact is Netflix produces original content which possess great production values, book adaptations, other compelling stories etc. Some of the content comes by buying television and licensing rights from other service providers and streaming it on Netflix. Also, Netflix comes up with binge-watching shows wherein multiple episodes from a season are released at one-go. This creates lot of anticipation among fans and encourages audiences to watch season at one sitting.
Now, Netflix is eyeing Indian market in a big way and why not? As internet adaptation in India is happening in a big way and Netflix sees India to produce next million consumers. However, like in every market there is competition and Netflix has to compete with the likes of Hotstar, Amazon Prime, Voot, AltBalaji and even Shemaroo which has a huge repository of Indian movies. The approach Netflix is adopting is to produce more Indian content as other existing players like Hotstar generates great amount of local and multilingual content.
As a Original based out of India, Netflix started with a series called Sacred Games, based on a book by Vikram Chandra. It received rave reviews because of its performances, brilliant direction by ace directors like Anurag Kashyap & Vikramaditya Motwane, the setting where Mumbai city is one of the key characters and more so because of its riveting writing. Given that it is a TV series, it gives a liberty to directors like Anurag who doesn’t have to withheld his storytelling style because of censor or the so called Indian sensibilities, so in that sense gives great amount of creative freedom. With Sacred Games, Netflix India has got a great start and looking good for more India based original content.
Recently, Netflix India announced a series on Baahubali, a prequel based on the novel The Rise of Sivagami by Anand Neelakantan which according to me is a masterstroke. Baahubali, a Telugu movie initially produced mainly for regional audience, capturing the imagination of pan India,was quite a story in itself. Given the grandeur, vivid imaginary of a visionary director like S.S.Rajamouli and backing of leading Bollywood production company like Dharma Productions for its sequel, it created a record of sorts by being expensive Indian movie to be ever made followed by record collections. Now that Netflix has joined the bandwagon, with it’s great production values, it will surely receive new wings of encouragement to fly high and soar new heights.
Exciting times for Netflix India ahead..